For businesses that aim to expand their capabilities in delivering a variety of services to their market, Business Process Outsourcing (BPO) presents a viable opportunity and solution for scalability and flexibility.
Today, every industry imaginable is now presented with a wide array of Outsourcing service options to reinforce their operations, and one of the emerging services in the BPO realm is Real Estate Outsourcing.
Through the years, Real Estate Outsourcing has become a go-to solution for businesses looking to optimize their operations, through back-end support, real estate expertise, enhanced customer service and satisfaction.
The reason? Let’s find out as we explore some of the core areas of real estate outsourcing and find out what type of service you may want to try to grow your business.
Airbnb Channel Management
For those who offer their homes to others — for a place to stay or simply to have that weekend getaway, Airbnb has become their main platform to cater to potential guests. As a result, Airbnb managers have become increasingly in-demand.
Airbnb channel managers are essentially the glue holding the digital machinery together. With expertise in hospitality and sales, these professionals improve customer satisfaction by ensuring seamless transactions across all vendor channels.
Their responsibilities include handling inquiries across channels, tracking competitor activities, and ensuring efficient platform management.
As they are working in a virtual environment, these managers don’t require a traditional office setting. Team chat apps such as Slack, Microsoft Teams, or Zoom enable swift communication and immediate alerts should urgent situations arise. Employing more than one or two managers can widen the coverage and ensure smooth operations 24/7.
Digital Marketing
In this internet- and smartphone-driven world, cutting through the noise to empower your brand voice and maximize visibility is the game. Whether you like it or not, digital marketing is now the main tool to inform your target market about your products or services.
Similarly, digital marketing has taken center stage in promoting and driving real estate businesses. It is also fully compatible with remote work since the job revolves around the internet, and having access to reliable internet connectivity is the only significant requirement.
Tools like Microsoft Word or Google Docs for content creation, a social media management tool for post scheduling, and a communication tool for team collaboration are crucial for success.
Only qualified candidates with a solid background in content strategy creation, SEO (Search Engine Optimization), SEM (Search Engine Marketing), and social media management are the forerunners in this domain, and the right Outsourcing company that you plan to have your BPO partnership with will play a crucial role in attracting these talents.
Having the right BPO partners can also provide upskilling training to these digital marketers to ensure that they are up-to-date on the latest trends and tools in the business.
Property Management
Managing properties can be a hassle sometimes, especially if you don’t have the infrastructure to keep up with the process that involves ensuring everything is up-to-date and competitive. With real estate outsourcing, you can have access to such tools and expertise.
Utilizing the services of a remote property manager to interact with various stakeholders, including real estate agents, renters, and you, the owner, to ensure the smooth flow of the business process, will surely take your business to the next level.
Furthermore, qualified candidates for this role often have experience in both remote and in-person property management. These professionals primarily use a CRM and a cloud-based phone system. Also, effective communication is vital, so a team chat application like Skype, Zoom, or Slack can make things much easier.
If you happen to have an Outsourcing partner, even looking for these talents will not be your problem, as they also have systems to determine the best candidates for your needs.
Sales and Marketing
If you want to employ cold calling to generate leads and improve your Sales numbers, or take your Marketing strategies to the next level creating meaningful executions, Outsourcing can be a great option, enhancing your operations through its experienced and qualified roster of professionals.
The advantage of outsourcing is the level of expertise and unmatched techniques your business can undergo. Just like in any other industry, Sales and Marketing are integral aspects of real estate businesses that can be successfully outsourced.
People who will work in sales roles usually have telesales experience, similar to a call center representative role. While the marketing team may comprise SEO specialists, content writers, multimedia specialists, or a marketing manager with a broad skill set, most of the marketing tasks can be executed online.
Additionally, your BPO partner can further fortify this by allowing you to access their systems and infrastructure, tailored to your specific needs.
Transaction Coordination Work
If you are looking to optimize your business back-end process, Real Estate Outsourcing can provide you with a dynamic team to support your administrative needs, especially in transaction coordination.
People who will do this work for you are generally jacks of all trades, who can do everything from scratch or adapt to current processes.
Transaction coordination work involves administrative tasks to support real estate agents and is well-suited to remote workers. Qualified candidates who will provide you with such services may have experience as virtual assistants or transaction coordinators, often interchangeable roles in many contexts, assuring you of quality and agility in task resolution.
Additionally, these professionals can handle everything from contract back-end tasks to deal closings, requiring excellent communication, organization, and scheduling skills.
Summing Up
For an entrepreneur or a start-up owner, scaling up is the ultimate goal, along with optimizing and gearing up all facets of the business to secure growth and development. But for some, resources are limited, and their arsenal of experts is scarce.
The reason why they prefer Real Estate Outsourcing is that it provides solutions to their business needs through the different options that it offers to target a specific gap in their business process.
It also opened up avenues for better efficiency and effectiveness, allowing real estate firms to operate smoothly, serviced by remote staff from any part of the world. This shift allowed for a remote work environment that has the potential to revolutionize the industry itself, leading to a more dynamic, global, and successful real estate sector.
