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Social media has been around for at least 40 years but it never gained mass popularity in the way we perceive it to be. Since then it has changed, following the launching of Facebook in 2006. From then on, countless social media platforms have sprouted across the globe such as Twitter, Instagram, Tiktok, and Youtube to name a few. Thereby, connecting people from anywhere in the world with a simple click. From a business point of view, social media is an untapped gold mine of countless possibilities. Nowadays, every single business in the world is prioritizing social media to spread paid ads or information about their services, products, recruitment and more importantly increasing brand awareness. Social media is still the most powerful tool in the arsenal of marketing professionals. Unfortunately, the majority of businesses lack the patience, expertise, and knowledge to take advantage of the possibilities and opportunities that social media has to offer. However, integrating social media platforms into your marketing strategy consumes time, effort, and money. In addition to that, the need for creative employees to brainstorm creative campaigns, create social media posts, and analyze data (such as Google Analytics) can be difficult and expensive to recruit due to their demand in the job market. An article published by Tony Robbins argues that ineffective marketing strategies are one of the most common reasons why businesses fail. The first is the inability to find the right market for your products and services. Second, failing to target the right audience. Lastly, unclear digital marketing goals greatly affects the perceptions of potential customers. The problems stated previously are the culmination of ineffective marketing employees who lack the necessary expertise, knowledge, and time to implement the proper social media marketing strategies in the company. Luckily for us, outsourcing providers are offering social media assistants to fill in the ranks of your business. They are a budget-friendly solution with their ability to deliver results.
What is a Social Media Assistant?
Social media assistants are responsible for laborious social media tasks. Furthermore, social media assistants are remote employees who can work with minimal supervision. Their task includes:- Creating social media profiles.
- Interacting with the audience on different social media networks.
- Creating content on different social media networks.
- Managing your different social media networks.