Reading Time: 4 minutes 32 seconds
Impact Of Social MediaTo put it plainly, social media extends a company’s reach to places it otherwise wouldn’t be able to reach. From enhancing brand awareness, all the way through the marketing funnel to possible sales, social media helps bring business to you. With a marketing team, social media is the best platform to engage with your audience. Whether the goal is to build better connections with them, promote a specific service or product, or just to get your name out there, the online space is the way to go. With everything happening in the world and the accessibility of social media, audiences are looking for new ways to interact with brands. In fact, 88% of millennials do business through chat applications, with their demand for more business to follow suit.
Importance Of A Marketing TeamIn combination with social media, a proper marketing team with a strategy can make the difference between a successful company and one that fails. A marketing team is responsible for spreading brand awareness and helping to raise sales. Social media is a tool used to achieve a goal while marketers are the people working the tools in order to get the job done. Marketers help build a brand identity, or in some cases help refine or redirect it in a way that benefits the whole company. Marketing has always been a deciding factor in whether a product or service takes off. Take the time to think of one drink, one fast food place, one shoe, and a phone. You can come up with a list involving brands such as: